Snoop Lion's reggae career is a permanent thing

Speaking to press in New York this week, Snoop claimed that he hadn't planned to go to Jamaica to make a reggae record, but 'the spirit called me ' And, you know, anytime the spirit calls you, you gotta know that its serious.'

Indeed. Continuing, Snoop explained that he doesn't want Reincarnated to portray 'Snoop Dogg in a reggae track', instead, claiming that he 'want[s] to bury Snoop Dogg and become Snoop Lion', after a spiritual meeting with a high priest in Jamaica. 'Rap is not a challenge to me. I had enough of that. It's not appealing to me no more. I don't have no challenges ' I'm 'Uncle Snoop' in rap. When you get to be an uncle, you need to find a new profession so you can start over and be fresh again.'